La Influencia de TikTok: un análisis sobre el aprendizaje informal en las redes sociales

Abstract

The purpose of this research was to examine the role of TikTok as a space for non-formal learning, analyzing its educational potential for sharing knowledge and skills. A descriptive and qualitative model with an exploratory approach was adopted, using non-participant observation and content analysis of 30 videos selected through purposive sampling based on education-related hashtags. The findings indicate that over 70 percent of the content has informational or educational objectives, with scientific, practical, and social themes standing out. Significant differences were also observed between videos produced by organizations and those created by individuals, with the latter proving more effective in capturing attention and fostering interaction."